Digital Media Panel: eBooks - From Print to Digital
Bharat Anand - Moderator
Henry R. Byers Professor of Business Administration, Harvard Business School
Professor Anand has been a member of the faculty since 1997, he received his AB in economics, magna cum laude, from Harvard University, and his PhD in Economics from Princeton University where he was nominated to the Princeton Society of Fellows. Professor Anand currently teaches and heads the first year Strategy course at HBS and co-chairs the school’s executive education program on media strategies. Professor Anand also taught the second-year elective course on Corporate Strategy for several years, and received the MBA Class of 2006 and MBA Class of 2007 faculty awards for best teacher in the elective curriculum.
Professor Anand’s primary research areas are corporate strategy and media strategy. In media strategy, his research covers a range of issues from product positioning to branding, advertising, intellectual property rights, and diversification. His recent research focuses on two central strategic challenges that firms face in these markets. The first is the challenge of “getting noticed” amongst the increasing clutter of alternatives that are widely available to consumers. The second is the challenge that firms face in “getting paid” for what they produce, since property rights over inputs and outputs are often difficult to establish in these markets.
Professor Anand’s research has been published in the top economics, strategy, and marketing journals including Rand Journal of Economics, Journal of Marketing Research, Quantitative Marketing and Economics, Strategic Management Journal, and Harvard Business Review, and he has written several popular case studies, including Schibsted, International Management Group, News Corporation, The Economist, and Random House. His work has been referred to by various media outlets like the New York Times, Reuters, International Herald Tribune, and Wall Street Journal.
Nathan Schultz - Panelist
VP of Content Management, Chegg
Nathan Schultz serves as Chegg’s Vice President of Content Management. He has over a decade of experience working with higher education publishers and suppliers. Prior to joining Chegg, Nathan has spent time working in several sectors of the publishing industry, and he was responsible for developing the business intelligence tools used by higher education publishers for monitoring sales and adoption trends. Before joining Chegg, Nathan worked at Bowker as the Business Intelligence Product Manager. Before Bowker, he served as the Director of Business Development for Monument Information Services, and has held Marketing Manager roles at both Pearson Higher Education and Jones & Bartlett Publishers. He attended Elon University in North Carolina, receiving his BA in History and English and continued his education at Stevens Institute of Technology, where he mastered in Finance. In his spare time, Nathan enjoys traveling and getting outside to tear it up.
Matt Schwartz - Panelist
VP Digital Marketing Strategy & New Product Development, Random House Publishing Group
Matt Schwartz is currently the Vice President of Digital Marketing Strategy and New Product Development for Random House Publishing Group, where he oversees his publishing division’s eBook strategy as well as exploring new methods of enabling marketing, public relations and editorial to integrate technology into their day-to-day jobs. Matt has spent the last 15 years focusing almost exclusively on the digital side of the book business, with his prior positions including Director of Digital Marketing for Simon & Schuster Children’s Books, and Editorial Director of BarnesandNoble.com.
Ted Barnett - Panelist
COO, Byliner Inc.
Ted Barnett, COO of Byliner Inc., has been in the consumer Internet business from its very beginning. After graduating from Harvard Business School in 1989, he went to work for Apple Computer as a product manager. Soon after the Web went mainstream, he co-founded When.com, a web-based calendar service, acquired by AOL in 1999 for $225 million. From 2003-2005, he was the VP of Products for Ofoto-Kodak. More recently, he was the co-founder and CEO of SuperSecret.com, a virtual world for kids, with over 6 million registered users. Barnett served as an advisor to John Tayman on MotorMouths.com, and the two decided to join forces to launch Byliner.
Theresa Horner - Panelist
VP of Digital Content, BarnesandNoble.com
Theresa Horner is currently the VP of Digital Content at BarnesandNoble.com. Theresa’s team is responsible for all the digital books and editorial programs that feed the NOOK ecosystem which includes NOOK, NOOKColor and NOOK software applications as well as PubIt!, Barnes & Noble’s self-retailing platform. Theresa has worked in the digital book business since 1999 initially for several years with HarperCollins setting up their e-book and d-audio book business and then a brief stint with Microsoft’s Live Search Book/Live Search Academic programs.
